Bootstrapped

#144: Patrick Hathaway, cofounder of Sitebulb on selling a desktop app with subscription pricing

Episode Summary

Patrick Hathaway is the cofounder of Sitebulb, a website auditing tool for SEO consultants and agencies. He explains why he and his cofounder made a desktop app when his competitors offer cloud apps. We also talk about how Patrick uses awesome release notes as a marketing tool. We finish up with a discussion on the pros and cons of using Paddle as a payment processor.

Episode Notes

Patrick Hathaway is the cofounder of Sitebulb, a website auditing tool for SEO consultants and agencies. Patrick tells us why he made a desktop app when his competitors offer cloud apps.

We also talk about how Patrick uses awesome release notes as a marketing tool. 

We finish up with a discussion the pros and cons of using Paddle as a payment processor.

Sitebulb: https://sitebulb.com/

Sitebulb's release notes: https://sitebulb.com/release-notes/