Bootstrapped

#155: Competing in a crowded market with Alex Yumashev of Jitbit

Episode Summary

Alex tells us how he manages to compete successfully in the crowded help desk software market with only 3 employees. We discuss industry knowledge, the customer awareness funnel, advanced SEO techniques, and bringing on a co-founder after you've already got traction.

Episode Notes

Alex runs a successful help desk software company with only 3 employees, competing in a crowded market.

We discuss:

• the importance of industry knowledge,
• the customer awareness funnel,
• advanced SEO techniques,
• bringing on a co-founder after you've already got traction.

Links:

• Jitbit
• Alex on Twitter
• Gail Goodman's talk ‘The Long, Slow, SaaS Ramp of Death’
• The Awareness Funnel aka the Buyer's Journey

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