Bootstrapped

#112: Three ways to use podcasts for marketing. Featuring Craig Hewitt, founder of Castos

Episode Summary

Craig and I discuss how bootstrappers can use the podcasting ecosystem to promote their products.

Episode Notes

Craig and I discuss how bootstrappers can use the podcasting ecosystem to promote their products.

We discuss three ways to use podcasts - and the pros and cons of each:

  1. Start and run your own podcast
  2. Do the "podcast circuit" as an interesting guest with riveting insights
  3. Sponsor podcasts

We 'go meta' and talk about why Steve has launched the new iteration of the Bootstrapped podcast.

We also talk about: